About Us
Founded by Clifford Reichlin in 1998, Australian Frequent Flyer (AFF) has grown into one of Australia’s most respected independent travel websites and communities. AFF has morphed from a seat selection tool into a trusted source of knowledge, tools, and community for Australian travellers looking to fly better, book smarter, and get more from their points.
For more than two decades, we’ve helped travellers unlock more value from their flights, points and loyalty programs — all through shared knowledge, open discussion and impartial advice.
Since 2022, AFF has been owned by Point Hacks Australia Pty Ltd (ACN 622 987 160), although AFF maintains its editorial independence and unique community-first approach. The Point Hacks and AFF editorial teams are independently maintained, with their own staff, ideas and goals.
Our Mission & Values
At its heart, AFF is powered by Australia’s most active and knowledgeable travel forum — a place where over 65,000 members swap tips and support each other on everything from status runs to round-the-world bookings. Whether you’re looking to maximise your points, avoid loyalty program pitfalls, or simply plan a smarter trip, chances are someone in the AFF community has been there before.
At AFF, our mission is simple: To turn everyday travellers into expert jetsetters.
We do this with:
- Education first – We lead with honest advice
- Community-powered knowledge – Our articles and forum members share real tips and tricks
- Confidence through mastery – From reward bookings to airline status and every part of travel in between, we help you get maximum value on your journey
- Integrity always – We’re fiercely independent and proudly community-first
What We Offer
AFF is more than just a forum — it’s a platform designed to help you take control of your travel.
Explore what we offer:
- AFF Community Forum
Connect with tens of thousands of frequent flyers sharing strategies, news, airline experiences, and more - Frequent Flyer Credit Cards
Explore and compare credit cards that earn airline points, come with lounge access, or offer generous sign-up bonuses - Membership & Registration
Become an AFF member and access premium tools, courses, and exclusive events - AFF Courses & Training
Learn how to become a points expert with our structured online training programs for all skill levels - The Gazette Newsletter
Bi-weekly editorial insights and travel news, delivered straight to your inbox - Latest News and Deals
Stay informed with breaking airline, loyalty program and travel industry updates - Latest Deals
Find the best current offers across credit cards, flights, hotel promotions and more - AFF Point Valuations
The most comprehensive regularly updated benchmark to help you assess the real-world value of your frequent flyer points. - Points Transfer Calculator Tool
See how many points you can transfer between credit cards and airline/hotel loyalty programs - Concierge Booking Support
Our premium service for finding and booking complex reward flights — without the guesswork - Events & MasterClasses
Learn in person from points experts and connect & network with the AFF community offline
Meet Our Team
Alongside the forums, our team publishes regular news and other articles covering airline loyalty program updates, credit card points strategies, aviation and travel news, trip reports, and practical guides for frequent travellers.
The editorial and core operations team:
- Matt Graham – Editor
- Wilson McTaggart – Admin and writer
- Stephanie Logan – Writer
- Stephen Gray – Writer
- Bert Breugelmans – General Manager
Our volunteer moderators are vital in keeping the forums respectful, informative, and community-led:
AFF is part of the Point Hacks group, and many of our team work across both brands. While AFF has its own voice and community, it benefits from shared expertise in product and technology.
Team members contributing to AFF include:
- Andrew Zappavigna – Head of Commercial
- Caissie Dillon – Head of Content & Marketing
- Tin Luu – Head of Product
- Todd Heslin – Chief Technology Officer
- Adam Leadoux – Developer
- Stephen David – Developer
Why Trust AFF?
We’re proudly independent and not affiliated with any airline, bank, or loyalty program. That means you get unbiased advice, honest opinions, and real-world insights — not marketing spin. Whether you’re a casual traveller or a seasoned flyer, you’ll find tools, stories and people here that help you travel better, smarter and further. We also invite discussion on our own articles, furthering our expert knowledge with community-driven insights.
Every article is written with integrity, clarity and our readers in mind — in line with our strict editorial policy.
Membership is free, and the value you get from being part of the community is anything but. Ask a question, share your knowledge, or simply browse thousands of real discussions — it all starts here.
Want to Write for AFF?
We’re always open to hearing from passionate travellers and subject-matter experts. If you’ve got an idea for a guide, analysis, or real-world tips — we’d love to hear from you.
Please contact us to share your pitch or enquire about writing opportunities.