QF is not alone in facing the woes of competition.

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markis10

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SQ seem to be sharing similar pain!

The change has been noted by Singapore Air's regular flyers. "They have this arrogant attitude that they're the best so people will continue to use them no matter what," Mark Roberts, 48, a mining metallurgist from Melbourne who flies business class to Asia and Europe about 15 times a year, said.
Having flown exclusively with Singapore Air since 1998, in recent years he has increasingly chosen Thai Air and Emirates. "I felt like I was being taken for a fool" by changes in Singapore Air's loyalty programme and the last-minute swapping of older aircraft on premium-priced routes. "It's almost a lucky dip whether I get the product I paid for," he said.

http://gulfnews.com/business/aviation/singapore-air-s-charm-fades-as-rivals-cash-in-1.1018269
 
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