Accor’s Le Club Rebranding as Accor ALL

Accor’s Le Club loyalty program is due for a brand refresh. From late 2019, Le Club will become Accor ALL, which we’re told stands for “Accor Live Limitless”. This will become the single, combined loyalty program of Accor’s existing and newly-acquired brands – some of which still have their own loyalty programs. Hotel brands to … Continued

Accor Devalues Le Club Loyalty Program

Accor Hotels is making significant changes to its “Le Club” loyalty program. From next year, it will become much more difficult to earn and maintain status with the program. Le Club is the loyalty program of Accor-branded hotels including Novotel, Sofitel, Mercure, Ibis and Pullman. The major change is the way in which status is … Continued

Changes at Melbourne’s Hilton on the Park

For a long time, Melbourne’s Hilton on the Park (HOP) has been a favourite amongst members. With Hilton Diamond status a benefit of Virgin Platinum, many of our members are elite members of the Hilton Honors program. Being close to the city but not in it, close to the MCG and looking after elite members … Continued