Lynda2475
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In many cases Apple only provide stock on consignment meaning Apple retains ownership and the retailer gets a commission,  in this way they heavily influence pricing with any minor discount usually coming from the retailers commission. 
Once a product reaches a certain age, Apple then will sell actual stock to retailers.
	
		
			
		
		
	
				
			Once a product reaches a certain age, Apple then will sell actual stock to retailers.
 
				 
						 
  
 
		 
 
		 
 
		 
 
		 
 
		
 
 
		 
  
 
		 
 
		 
 
		 
 
		
 
					
				 
						
					 
 
		 
 
		