Death of the in flight magazine

[Flashback]

I was reading through this and it made me think, how many airlines actually have them anymore?

Managing CEO expectations is this year’s Priority No. 1

What’s the key to meeting your CEO’s IT expectations? Managing those expectations so your CEO’s disappointments aren’t blamed on you and your IT organization.

www.cio.com

BA has gotten rid of theirs, I think. They send it out via e-mail once a month. What I didn't notice (but also didn't look for) was whether it was available in-flight when you connected to the in-flight WiFi. I'll have to check.

What are Qantas doing?

What have you noticed on other airlines?

 

[AIRwin]

I was still reading the January 2024 issue on my QF flight yesterday

 

[Flashback]

I was still reading the January 2024 issue on my QF flight yesterday

Physical or digital copy?

 

[Lynda2475]

Yep still a thing at QF. Physical not Digital.

There was no IFE or wifi on one flight today and the program I'd downloaded from paramount was having issues, so I did all the puzzles (crossword, sudoku, find a word, scramble) and quizes in the in-flight mag.

 

[bashworth]

Always like to read it, and sometimes take it home.

Don't fly as much now I am retired so no longer think it should be weekly.

 

[p--and--t]

IIRC the QF mag has been monthly for decades. Pre-internet/Dr Google I thought they were a great source of info and idea and always took them home.

Nowadays, for domestic at least, I tend to be on my phone playing a card or word game or snoozing.

 

[Cruiser Elite]

No in-flight magazine on SQ post Covid

 

[AIRwin]

I did all the puzzles (crossword, sudoku, find a word, scramble) and quizes in the in-flight mag.

Spot the differences?

 

[jastel]

I usually flick through them and have them finished by take off....but they are usually full of things I dont want ($5000 clothes) or cant afford ($1 million cars) or sometimes chewing gum...

 

[Quickstatus]

I'm ever only done to Sudoku and crosswords on the magazine. Everything else is fluff
How much money do the airlines make from the Magazine advertising?

 

[henrus]

This was something I noticed in the latest QF safety video that they mentioned you can find info on DVT in your Qantas magazine. Seems like QF's magazine isn't going anywhere for about 4 years because that's how long the last safety video lasted for.

 

[3dprintingsaus]

Yeah, I've noticed some airlines ditching the in-flight magazines. BA switched to emailing them, and I'm not sure if it's still available on in-flight WiFi.

 

[Flashback]

Yeah, I've noticed some airlines ditching the in-flight magazines. BA switched to emailing them, and I'm not sure if it's still available on in-flight WiFi.

I've got quite a gap to my next BA flight so if I remember in a few weeks will report back.

 

[moa999]

While the mags are still profitable (ie. Advertising pays for the printing and content) they'll stay.

While distribution/printing costs would drop by going online/IFE I suspect advertising also drops.

 

[OZDUCK]

Vietnam Airlines still has them.

 

[Ansett Nostalgic]

Rex one is good. It convinced me I should visit SA for a holiday soon - gave it a really good write up!

 

[Lynda2475]

Spot the differences?

No I'm not a child

Only a 2 hour flight so allow 20 mins till my downloaded program when kaput on my tablet, 20 mins for meal the crosswords, 3* sudoku, find a word and jumble were enough to fill in the time.

I normally wouldn't do a find-a-word but you had to solve the clues before looking for the words and they were all 90s Musicians/Bands very much my era.

 

[cambriamarsh]

NZ has one

 

[RooFlyer]

I'm ever only done to Sudoku and crosswords on the magazine. Everything else is fluff useless

Fixed that for you (* Except the in-flight health and safety bits, I guess)

How much money do the airlines make from the Magazine advertising?

I would say heaps, given that (from memory) the first 20 pages or so were occupied by luxury goods adverts that the airline can almost guarantee will receive a great many eyeballs over the month.

 

[Quickstatus]

airline can almost guarantee will receive a great many eyeballs over the month.

But do people buy?